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Main variables are juice type (apple variety), sugar quantity, acid level, tannins, and yeast type.
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Fresh juice (unpasteurized) is ideal, but store bought pasteurized juice also works fine.
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Do not use juices with preservatives, such as potassium sorbate.
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Highly acidic juices will mellow somewhat after primary fermentaiton unless sulfites are added.
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Tannins can be added to give a dry finish and can also clarify the cider and act as an antiseptic. Generally scant 1/4 tsp per gallon is sufficient.
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Can also experiment by adding some other fruit juices, such as cranberry or blueberry!
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There are specific cider yeasts, which are similar to champagne yeasts.